IKEA
PERSONAL DATA PROTECTION AND PROCESSING
PHOTO SHARING PRIVACY NOTICE
As MAPA Mobilya ve Aksesuar Pazarlama A.Ş. (“Company”), ”), we attach great importance to the security of your personal data that you provide to us. Accordingly, we would like to inform you through this Privacy Notice (“Privacy Notice”) in accordance with the Law on the Protection of Personal Data No. 6698 (“PDPL”) and relevant legislation.
1.Data Controller
Trade Name:
MAPA Mobilya ve Aksesuar Pazarlama A.Ş.
Address:
Fatih Sultan Mehmet Mah. Balkan Cad. No:62 Ümraniye / İstanbul
2.Personal Data Processed
Within the scope of this Privacy Notice, the term “personal data” refers to the following data processed concerning you.
Data Categories
Personal Data Processed
Identity
First name, last name, social media username
Visual and auditory data
Photos you shared
Transaction security
IP information, log records, date and time of photo upload
3.Purpose of Processing Personal Data
Your personal data collected by our Company and mentioned above are processed for the following purposes, in accordance with the fundamental principles stipulated by the PDPL and within the personal data processing conditions and purposes specified in Articles 5 and 6 of the PDPL:
Personal Data Category
Purpose of Personal Data Processing
Identity, visual and audio data
• Publishing the photos you have made public by sharing them on our website, mobile application, and social media accounts
• Promotion of our products and services and the execution of marketing activities
• Conducting the necessary work by our relevant business units and the execution of related business processes for the realization of commercial activities carried out by the Company
• Improving customer experience and increasing user engagement
• Content moderation and performing compliance checks
• Planning and execution of the Company's commercial and/or business strategies
Transaction security
• Ensuring the legal, technical, and commercial-business security of the Company and the relevant persons in a business relationship with the Company
• Fulfillment of legal obligations
4.To Whom and for What Purposes Personal Data May Be Disclosed
Any personal data collected will be processed in accordance with the fundamental principles set out in the Law, as well as the conditions and purposes for processing personal data specified in Articles 8 and 9 of the Law. IKEA may transfer any photographs shared for publication, as well as for the purposes set out in this Privacy Notice, to content management and hosting service providers, cloud service providers, IKEA affiliates, and entities outside the country within our group. This may also include social media platforms, public authorities authorised by law, and authorised private entities, where the cloud system is used.
5.Method and Legal Basis for Personal Data Collection
Your personal data collected within the scope of the process are gathered electronically via the photo upload tool available on our website.
Your personal data are collected based on the legal grounds of: obtaining your explicit consent pursuant to Art. 5/1 of the Law for the purposes of publishing the photos you share on our platforms and using them in promotional activities; the necessity of processing personal data of the parties to a contract, provided that it is directly related to the establishment or performance of a contract pursuant to Art. 5/2(c) of the Law; and the fact that the data has been made public by the data subject themselves pursuant to Art. 5/2(d) of the Law.
Your collected personal data may be processed and transferred for the purposes specified in this Privacy Notice within the framework of the personal data processing conditions and purposes set forth in Articles 5 and 6 of the Law.
6.Your Rights as a Data Subject
To exercise your rights as a data subject pursuant to Article 11 of the Law regarding the processing of your personal data provided to us through the methods mentioned above, you may apply in accordance with the “Communiqué on the Procedures and Principles of Application to the Data Controller” by:
• Submitting a written application to the address “Fatih Sultan Mehmet Mah. Balkan Cad. No:62 Ümraniye / İstanbul”,
• Sending an e-mail to kvk@ikea.com.tr from your e-mail address previously notified to the Company and registered in the Company’s system, or by other methods specified in the Communiqué.
Provided that our obligations arising from the legislation in force are reserved, we undertake that you may exercise these rights at any time and in the most appropriate manner. For this purpose, you may contact us via the contact information provided in the first paragraph.
USER CONTENT SHARING TERMS AND CONDITIONS
These User Content Sharing Terms and Conditions ("Terms")determine the rules regarding the sharing of photos and visuals on the MAPA Mobilya ve Aksesuar Pazarlama A.Ş. ("IKEA") website and mobile application.
1.SCOPE AND ACCEPTANCE
By accepting these Terms and uploading content ("Content") the user ("User"), declares and undertakes that they have read, understood, and accepted the following provisions.
2.TRANSFER OF COPYRIGHTS AND LICENSING
2.1. The User hereby transfers all financial rights (reproduction, distribution, adaptation, representation, and the right to communicate to the public via devices enabling the transmission of signs, sounds, and/or images) on the uploaded Content to IKEA as a perpetual, worldwide, transferable, and sub-licensable full license, without any geographical or medium restrictions.
2.2. The User permits IKEA to exercise their moral rights (including the right to object to any modifications to the content and the right of public disclosure) and explicitly accepts IKEA's authority to use, modify, crop, edit, or combine the Content with other materials across all platforms (website, mobile app, social media, advertisements, promotional materials, etc.).
2.3. Provided that the scope of the transfer is not expanded, IKEA reserves the right to request a written consent form from the User regarding the transfer of intellectual property rights. The User agrees to deliver the signed written undertaking to IKEA within 15 (fifteen) days from the date of such request.
3.CONTENT RULES AND RESTRICTIONS
3.1. The User undertakes that the content they upload;
a) Is entirely created by themselves and is original, b) Does not infringe upon the copyrights, trademarks, personality rights, intellectual property rights, or any other rights of third parties,
c) Is not produced using artificial intelligence tools and is not fraudulent/fake,
d) Is not of a nature that would damage the reputation of IKEA or third parties,
e) Does not violate applicable legislation (obscenity, violence, hate speech, discrimination, insults, etc.),
f) Does not contain political propaganda, ideological messages, or promotion of political parties/figures,
g) Does not contain photos of individuals,
h) Does not contain elements qualifying as "works" (works of art, photos, or designs belonging to third parties),
i) Does not contain misleading, deceptive, or false information.
3.2. Should the Content contain photos of individuals, elements qualifying as "works," or any items subject to third-party rights in violation of the rules above, the User undertakes that they have obtained all necessary permissions from such persons, provided the required information pursuant to the KVKK, and obtained their explicit consent where necessary.
4.THIRD-PARTY CONTRIBUTIONS
4.1. If other persons have contributed to the preparation of the Content, the User undertakes that these persons also accept these Terms and that all necessary permissions have been obtained from them.
4.2. Upon IKEA's request, the User is obliged to immediately notify IKEA in writing of all third parties who contributed to the Content (along with their names and contact information).
5.RIGHTS AND AUTHORITIES OF IKEA
5.1. IKEA may reject, remove from publication, edit, or refrain from using any Content without providing any justification.
5.2. IKEA may remove Content from Users who violate these Terms and may prevent them from sharing content in the future.
5.3. IKEA is under no obligation to publish the Content on the website or mobile application.
6.LIABILITY AND INDEMNIFICATION
6.1. The User accepts and undertakes to immediately and in cash indemnify IKEA for any damages, losses, compensation, penalties, court costs, and attorney fees incurred due to the sharing or use of the Content or the violation of these Terms.
6.2. Any claims of rights infringement, lawsuits, or demands directed at IKEA by third parties due to the Content shall be the sole responsibility of the User.
7.GENERAL PROVISIONS
7.1. These Terms are subject to the laws of the Republic of Türkiye.
7.2. Istanbul (Çağlayan) Courts and Execution Offices shall have jurisdiction over any disputes arising from these Terms.
7.3. IKEA reserves the right to unilaterally amend these Terms at any time.