Aren’t the turtles cool with their colourful shells? Here they swim side by side on an ocean-blue, thick towel that is just as soft and comfortable to lie on as to wrap around you after a refreshing swim or a steaming hot shower.

Warm and comfortable to get into after a bath since the child can be completely wrapped in the towel which is also highly absorbent so that your child gets dry quickly and stays warm.

Tested, approved and completely free from harmful substances and additives.

The loop makes it easy to hang on a knob or hook.

Easy to keep clean; machine wash hot (60°C).

These playful animals might make your child look forward to the next bath, so the towel is a perfect gift for child and parents.

Goes nicely with other products from the BLÅVINGAD collection.

Article Number 605.340.66

BLAVINGAD Children Bath Towel, Dark Blue Product Information

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An image of life under the sea, from a child’s eyes

In the Kids Lab, adults in design and development related roles at IKEA get the chance to show and discuss prototypes with different groups of small experts for invaluable feedback. At an even earlier stage, bringing kids into the process involves asking a designated panel of experts aged 8 to 14 to share their thoughts on things, big and small.

Like what their favourite ocean animals are, what concerns they may have for them, and what stories they imagine around them. Which ultimately inspired the direction of the ocean-themed BLÅVINGAD toy collection; and the message it carries. Insights and feedback from children tend to be the key that unlocks much in the process. For BLÅVINGAD, it was the panel’s concern for the ocean that sparked ideas that would eventually flow into everything from game and character development to material choices.

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Dive down into a world of wonders

Surfing dolphins, curious turtles and playful octopuses. The big deep sea is an enchanted world that triggers the imagination. It inspired us to create the BLÅVINGAD collection. Working with the project, we also realized that many children are worried about the oceans and their inhabitants.

Mysteries below the surface

But what is it about the oceans that fascinates and engages children worldwide – even children that live hundreds of kilometres from the coast? “The deep seas and their inhabitants have always been part of myths and stories that we tell each other,” says Barbie. “It’s a world of its own under the surface, something mysterious and exciting that brings the imagination to life.”

Discover the world

Stories, games and movies about life in the deep sea give children access to a world that is different from their own everyday life. “When children are between 3 and 6 years old, they fantasize the most, and when they get a bit older, they want to learn facts and understand how the oceans work,” says Barbie. She adds that when children are absorbed by something, it’s more than a game; they forget their worries, explore the world and broaden their horizons – just like a giant blue whale that floats off to explore the sea.

Designer Thoughts

Designer Thoughts

When creating the textiles for the playful BLÅVINGAD collection, I imagined a magical underwater world where animals have their own personalities and everyday lives. I hope that my patterns spark your imagination and create a curiosity to know more about underwater life – and a desire to take care of our oceans and all that live there. Personally, I love blue whales, and the bedlinen where they’re swimming around in a crystal-clear ocean is my favourite. Which is yours?

Designer Stina Lanneskog
IKEA - BLAVINGAD, children bath towel, dark blue, 70x140 cm

BLAVINGAD Children Bath Towel, Dark Blue Product Information

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