”We are very good at storage at IKEA – enabling you to pack away your things in a very rational way. With SAMMANHANG we want to explore how to touch the emotional side of storage.”

James Futcher, IKEA Creative Leader

Our most loved collections can often be the ones we store out of sight. One big reason many of us said we hide things away is because we don’t think other people will understand their significance. But when we put our belongings out where we can see them, they are in a position to spark joy in us every day.