A new beginning with AVSIKTLIG Collection

When three young IKEA designers get together with the Swedish iconic design collective 10-Gruppen the result is a collection of playful patterns, applied on home textiles, tableware and more, that fuses the past and the present and proves that what was spectacular 45 years ago can be just as bold today.

AVSIKTLIG Collection

The power of pattern

At the start, in the beginning of the 1970’s, 10-Gruppen was part of the anti-establishment force of the time, turning against the current aesthetic ideals. The members were united in their belief in the impact of textile patterns. Together they created colorful collections that were bold, loud and fun-loving in equal measures.

"10-Gruppen was a non-profit association, our ambition was to clean up the design swamp. We wanted to create a better world without war using colors, patterns and music."

Carl Johan De Geer, co-founder 10-Gruppen

AVSIKTLIG Collection

A new-old collaboration

AVSIKTLIG Collection

Over the years IKEA and members of 10-Gruppen have collaborated in lots of ways. First, it was ÖNSKEDRÖM launched in 2015, then there was the VIKTIGT Collection. And now it’s AVSIKTLIG with 10-Gruppen. But this collection is not about nostalgia. 10-Gruppen has always been progressive and curious about the future and what lies ahead.

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"I wanted to create a ‘classic’ 10-Gruppen collection, featuring patterns people recognise a well as new favorites. The collection comprises three color groups: emerald green, ultramarine blue and lemon yellow. This makes it easy to combine the different patterns in an interior."

Tom Hedqvist, co-founder of 10-Gruppen and AVSIKTLIG Coordinator

AVSIKTLIG Collection

"10-Gruppen represents the very best of Scandinavian design history – democratic ideals and aesthetic innovation. Their design style has not aged a second; it’s youthful, radical and as bold today as it was in the 1970's."

Marcus Engman, Design Manager, IKEA of Sweden

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AVSIKTLIG Collection Products

assorted colours
3 hooks
assorted colours
1 hook

 Canlı Destek