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| The story of this difference is different… |
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Since the day IKEA was founded, we have been trying to make the best of efforts on our part to cut down our prices that were already low. This year for instance, we tried to provide you with the same high quality at lower prices by means of using different materials in most of our products. We made the manufacturing process simpler and more productive for many products. We increased the effectiveness of the processes of transportation from the suppliers to our stores. As our prices went down, your interest in our products grew, and thus, we were able to place even more orders. As we placed more orders, our manufacturers had a feeling of security in financial terms. So that they thanked us by dropping the prices even more… And we accordingly passed on such drop to you the same. So we both won. In other words, you too have the right for even lower prices...
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